Adidas Logo

Posted by Ben Johnson

December 30, 2008

Logo of Adidas is a sign of sophistication and durability, and its three parallel striped designs symbolize the mountain, which refer to the objectives of the leading sports gear company in the world.

The logo was created by the founder of Adidas, Adi Dassler. Adi with his brother Rudolf Dassler first used this logo in 1967, with an aim to provide finest sports gear. Adidas has now become the largest sportswear manufacturer in Europe and second largest in the world. The company not only provide sportswear but also specializes in bags, shoes, shirts, clothing and other sports gear.

The simple design of Adidas logo consists of three parallel lines making a shape of mountain; symbolizing the goal and challenges that lay ahead in athletic performance. The black color of the logo actually invokes the athletic activities in youth, and revitalizes the sport culture.
The fonts of the Adidas logo are simple yet attractive and memorable, same as the products of the Adidas which are designed simple but attractive and durable.

Ben Johnson is Alliance Manager at Logoinn, a logo design company. He writes about the effect of design on marketing and brand identity and helps small businesses find design solutions for effective marketing.