Apple Logo

Posted by Ben Johnson

December 30, 2008

Steve Jobs, Ronald Wayne, and Steve Wozniak founded the company, Apple Inc in 1976. Apple Computers has introduced innovative technology and holds a significant position by producing technologically advanced products such as iPhone, iPod, Macintosh etc. With revolutionary products, the Apple Computers also has a striking and groundbreaking logo which is highly recognized and popular across the IT world.

The logo directly communicates its identity to the viewers, an apple for the Apple. The logo comprises of an apple with a bite taken out from its right side, and a leaf leaning towards the same right side.
The logo used to have a “rainbow” in the apple, which later on omitted. Now it consists of a silvery chrome polished apple that makes it stylish and modern.

Apple Computers might be the only company not uses it name on the logo, but the logo is still the most recognized corporate identity in the world.

Ben Johnson is Alliance Manager at Logoinn, a logo design company. He writes about the effect of design on marketing and brand identity and helps small businesses find design solutions for effective marketing.