Coca-Cola Logo

Posted by Ben Johnson

December 31, 2008

The Coca-Cola recipe was devised by pharmacist John Pemberton in late 19th century at Columbus, Georgia. Coca-Cola has become the world most popular soft drink and sold in more than 200 countries. The first logo of Coca-Cola was designed by Frank Mason Robinson in 1885, which is now world’s most recognized logo in the world.

Like its brand, Coca-Cola logo is also widely recognized. A simple rectangular design comes with pretty simple cursive font and the swirl resuscitates the youth fortitude. The red and the white, only two colors are used in the Coca-Cola logo, both make the logo lively as well as enchanting for juvenile. The fonts on the bottle are written in white with red background making the logo compelling and attractive.

Ben Johnson is Alliance Manager at Logoinn, a logo design company. He writes about the effect of design on marketing and brand identity and helps small businesses find design solutions for effective marketing.