FedEx Logo

Posted by Ben Johnson

December 31, 2008

The FedEx logo is not only popular but also well acknowledged, widely recognized and trusted among the corporate world. The design is yet very simple and appealing enough to attract viewers and investors around the world.

The word ‘FedEx’ is abbreviated from the company’s original name, the Federal Express. The first logo was designed by Richard Runyan in 1973; however the modern logo was redesigned by Lindon Leader in 1994.
The FedEx logo is designed simple but modern. An arrow can be seen in between the space of E and X, which is pointing towards the right. This arrow is the representation of the company’s aspiration to always succeed in the right direction.

Different colors represent different service units. The first ‘Fed’ part remains purple in all logos whereas ‘Ex’ part changes according to the service.
FedEx Express: Orange
FedEx Freight: Red
FedEx Ground: Green
FedEx Kinko’s: Blue
FedEx Trade Networks: Yellow
FedEx Services: Grey, also the same for its corporate logo.

Ben Johnson is Alliance Manager at Logoinn, a logo design company. He writes about the effect of design on marketing and brand identity and helps small businesses find design solutions for effective marketing.