Ferrari Logo

Posted by Ben Johnson

December 31, 2008

Founded by Enzo Ferrari in 1928, the Italian sports car manufacturing company “Ferrari S.p.A” has its headquarter in Maranello, Italy. The famous Ferrari logo “prancing horse”, was inspired by a legendary ‘asso’ (ace) of the Italian air force, Count Francesco Baracca, in World War I.

The well recognized prancing horse of Ferrari logo highlights the charm of the logo design all the way through the company’s expedition. The horse in the logo is colored black, which shows the ruggedness of the sport cars. Background is colored with Yellow shade that makes the prancing horse look prominent from the distant view.

Green, white and red stripes are drawn on the top of the logo which makes the logo even more eye-catching and attention getting. The Ferrari logo used to have SF engraved on it, but modern logo has the Ferrari signature at the bottom stylizing the logo wonderfully.

Ben Johnson is Alliance Manager at Logoinn, a logo design company. He writes about the effect of design on marketing and brand identity and helps small businesses find design solutions for effective marketing.