Harley Davidson Logo

Posted by Ben Johnson

December 31, 2008

The Harley-Davidson is an American Motor Company, manufactures heavyweight motorcycles for cruising on the highway. Harley Davidson often called ‘Harleys’. The brand is an American legend which arouses imagination of driving through the long highways of American landscape.

The concept of Harley Davidson was originated by a 21 years old William S. Harley in 1902. Later on in 1903 the first Harley Davidson was produced with the partnership of a 20 years old Arthur Davidson. After few years in 1910, its first logo was created which has not been changed much since then. The logo is generally recognized as the ‘Bar and Shield’ logo.

The Harley Davidson logo is the true identity of its brand. The bar and the shield represent the perfect image of power and toughness. The bar is positioned over a shield in a very stylish and attractive manner.

Ben Johnson is Alliance Manager at Logoinn, a logo design company. He writes about the effect of design on marketing and brand identity and helps small businesses find design solutions for effective marketing.