KRAFT LOGO

Posted by Ben Johnson

January 24, 2009

In 1903, James L. Kraft began a wholesale door to door Cheese Business in Chicago; James L. Kraft was born in Canada. Kraft Company is the second largest food and beverages Company in United States, Kraft Headquarter is situated in United States. Kraft Company is the third world’s largest food and Beverages Company, Nestle SA and PepsiCo is standing on 1st and 2nd.

• Kraft Company built its New York headquarters in 1912.
• Kraft Company changed its name to “Kraft Cheese Company” in 1924.
• Kraft had built its London and Hamburg sales offices in 1927.
• In 1945, Kraft changed its name to ‘Kraft Foods Company’, and Kraft changed its name to present name in 1995.

The Kraft Logo is used to identify the Third world Foods and Beverages organization. The significance of the Kraft logo is used to help identification of the organization to their targeted customers. The purpose of Kraft logo is intended brand message to convey their targeted audience. The logo illustrates the organization's intended branding message in a way that words alone could not convey.

Ben Johnson is Alliance Manager at Logoinn, a logo design company. He writes about the effect of design on marketing and brand identity and helps small businesses find design solutions for effective marketing.