Nestle Logo

The world famous brand of Nestlé started with a production of food products for babies. Henri Nestle started the company from Vevey, Switzerland in 1866. Now Nestlé has a broad line of products such as coffee, ice cream, infant food, frozen and refrigerated food etc.

The logo of Nestlé consists of a ‘bird nest’ in which a mother bird is feeding their baby birds. This symbol takes you to the history of Nestlé of baby food products. This logo also impersonates that a mother cares very much for their children, so do we care the same way.

The bird nest also dates back to the Nestle family coat of arm which means a ‘small nest’.

Ben Johnson is Alliance Manager at Logoinn, a logo design company. He writes about the effect of design on marketing and brand identity and helps small businesses find design solutions for effective marketing.

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