PARAMOUNT LOGO

Posted by joey

January 24, 2009

Adolph Zukor, the founder of Paramount Pictures, spent most of his life establishing and supervising one of the largest and most successful motion-picture companies in the history of the entertainment industry. Zukor was born in Hungary in 1873, but immigrated to the United States at age 15. In 1912 Adolph Zukor releases the first four-reel film in the United States. And in 1916 Zukor and Lasky buy controlling rights to Paramount Film Company. In 1924 Zukor opens first international Paramount Theater in Paris. And in 1929 Paramount Pictures film Wings wins first Academy Award for Best Picture.

Logo design is one of the first options undertaken by a company to establish their brand image. This is important because a logo fulfills a large range of functions. The logo will raise the business, its philosophy and products in the mind of those viewing it.

The Paramount Picture logo began as a charcoal rendering of the mountain ringed with twenty-four superimposed stars. In 1953, the logo was redesigned as a matte painting. In the 1970s the logo was simplified and the number of stars was changed to twenty-two. The logo was replaced in 1987; Paramount’s 75th Anniversary, by a version created by Apogee, Inc. with a computer generated lake and stars. For Paramount’s 90th anniversary in 2002, a new, completely computer-generated logo was created.