Unveiling yet another Unimpeachable Strategy of Google

The journey from scratch to the peak encompasses transformation of an organization into a brand but the story doesn’t end here rather it is a beginning of a new world of competition, a competition among established brands which is far more arduous and laborious than the competition among organizations or under established brands.

When an organization turns into a brand, it is for sure that it has millions of clients or customers in its network. Now, it needs to strengthen its bonds with all these clients still further to sustain its position in the industry and Google is rapidly heading towards it.

We use Google hundreds of times a day to extract the required information…but remember! just the REQUIRED INFORMATION which is mostly concerned with our job, school assignments or to the most we endeavor to search for subjects of our interest like music, games and so on but no one or may be just a few of us bother to find out the amazing current happenings of the world, astounding events of the past and to search for the great personalities of the world to gain something out of their experiences…how many of you actually Google to acquire the general knowledge or to discover the unknown facts of the world?

There may be just a few of us but not to worry guys! As Google is working inimitably to impart this knowledge to all its visitors and is doing it so smoothly and swiftly that we even fail to realize this incorporation since it doesn’t bother us to any extent rather it appeals us and intrigues us.

GOOGLE DOODLE:

Google is doing an indomitable job of persuading masses to acquire an extra bit of knowledge through its “Google Doodle” strategy.

“Doodle” refers to “drawing or sketching”. Whenever there is any big event or happening across the globe, the logo design of Google embeds its color into it.

Generating Curiosity…

Every time the logo is changed or some new and significant elements are being introduced into it, a wave of curiosity is being generated into millions of Google Visitors to find out what these changes actually refer to and there you go… the purpose of Google Doodle is being fulfilled.

Sense of Continuous Presence…

This endeavor of Google affirms its bonding with millions of visitors as it shows that Google profoundly cares for its millions of visitors.  Being an influential part of our lives, Google realizes its responsibility and is using its “Google Doodle” strategy to play its part.

Paul Cézanne 172nd Birthday Celebrated with Google Doodle

Google celebrated Albert Einstein’s Birthday

50^th Anniversary of Understanding DNA

Doodle for Bastille Day

Google doodle commemorates John Lennon’s 70th birthday

Google doodle celebrates 115 years of X-rays

Google doodles for Antoine de Saint-Exupéry

Google celebrates Halloween with Scooby Doo doodle

Google doodle celebrates St Andrew’s Day

Grandparents’ Days – (Poland)

50th Anniversary of JFK’s Inaugural – (US)

Birthday of Takayanagi Kenjiro – (Japan)

Festival of Kites – (India)

Jan Amos Komensky’s 418th Birthday – (Czech Republic, Slovakia)

St. Patrick’s Day

Pi Day

Vivaldi’s Birthday

When a brand starts realizing your needs, feeling your emotions and begins fulfilling your requirements…it is then that it holds an irreplaceable and firm position in your lives and Google has almost reached that position or is on its way…

With such a great strategy as Google Doodle, Google has become more like our partner who keeps us acquainted with updated information, greets us like our loved ones and enthralls us like our imagination…

Ben Johnson is Alliance Manager at Logoinn, a logo design company. He writes about the effect of design on marketing and brand identity and helps small businesses find design solutions for effective marketing.

Ben Johnson

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