XEROX LOGO

Posted by Ben Johnson

January 23, 2009

In 1906, Xerox was launched in Rochester, New York as “The Haloid Company”. Company manufactured photographic paper and equipment. This name has been changed by “Haloid Xerox” in 1958 and then simply “Xerox” in 1961.
Xerox is a global document management company, which manufactures and sells a wide range of color and black & white printers, photo copiers etc. Xerox headquarters situated in Norwalk, Connecticut.

• The first Xerographic printer “Copyflo” had been introduced by Xerox in 1955.
• The first Desktop Plain Paper Copier “Xerox 813” had been launched in 1963.
• The first commercially available Laser Printer “Xerox 9700” had been introduced in 1977.

The word “Xerox” is commonly used as a synonym for “photocopy”. Xerox logo has been changed into a red sphere with a white X with three grey stripes in 2008.

Ben Johnson is Alliance Manager at Logoinn, a logo design company. He writes about the effect of design on marketing and brand identity and helps small businesses find design solutions for effective marketing.