When designing a logo for an accounting firm, as a logo designer, you should consider that designing accounting logos can be slightly tricky. You can choose to insert components such as accountants, money, graphs, dollar or money sign and so on. But as always I would always suggest understanding the company, its target market, the objectives and most importantly the brand personality.
Drilling down deeper, you will understand that more than often, the target market for accounting logo is key decision makers of small, medium and large enterprises. You will have to understand the kind of graphics, colors, fonts, and shapes, they would like and appreciate.
Although accountancy firms are usually perceived to be very black and white, dull and boring, like other business they too have to have a proper charted out marketing strategy and of course that starts with the right kind of branding and logo.
For your help and reference, I am featuring logos of the top accounting firms in the US and globally.
- PricewaterhouseCoopers LLP Logo
- Deloitte & Touche Logo
- Ernst & Young Logo
- KPMG LLP Logo
- Grant Thornton Logo