Logo Design Buyers Guide

Posted by joey

November 18, 2008

More businesses today realize the significance of a successful brand. Investment for a stronger brand is no longer an activity exclusive to larger organizations. Today, a small business owner understands that his/her business needs to have a unique identity and image to stand out from the increasing local and global competition.

Finding a unique identity, starts with a good business name and an equally good logo. Before the internet, traditional advertising agencies and design hot shops used to be the only source for brand identity creation, but their high and premium pricing discouraged most of the small business owners from hiring them. Small business owners, who are now aware of the importance of creating a successful brand, require services of professional brand identity creationists.

Advertising agencies
The traditional ad agencies and design hot shops are very expensive and not many small business owners can afford them. On the flipside, the quality of design can be expected to be of higher quality, since reputable ad agencies employee highly paid visualizers, graphic artists and brand strategists.

Online logo design services
When on a limited budget, small business owners can try getting their logo designed from hundreds of companies online. Primarily, the companies can be categorized into the following

Custom logo design companies
These companies design logos based on your requirements and specifications. You are allowed to For example, the colors, images and other elements can be incorporated.

Pros: High quality and custom made design
Cons: Time and cost

Examples:
www.logoinn.com
www.logoworks.com
www.logoloft.com
Logo design software
These software allow you to create your own logo online using the preset and available templates and options

Pros: Instant logo design
Cons: limitations in design. Suitable for amateurs only
Examples:
www.logoyes.com
Readymade logo templates
Here you can buy readymade logos and modify them according to your needs Pros: Low cost
Cons: No exclusivity and design limitation

Examples:
www.templatesbox.com