Google Speed Service – Ultimate Web Performance

Posted by Ben Johnson

July 29, 2011

Google speed service, another step towards the ultimate performance. Google always comes up with unique and advanced features to ease its users on one hand, while on the hand it continuously endeavours to get a competitive edge over its competitors.

Page speed service is a phenomenal tool devised by Google to speed up loading of web pages. The outstanding feature of this service is that it’s effortless on part of the user. The whole process will run automatically; No hassle, no risk.

There isn’t any risk involved because everyone can “run test” to find out the speed up of his/her web page. So, everything will be done in a streamlined manner, because it’s Google and its distinctive approach.

Coming to the whole process of page speed service, it’s simple. All will be done in four easy steps:

Sign up and point your site’s DNS to Google
Google will be able to take content from your server
Google will rewrite your content by applying web performance best practices
Google will serve them to end users from its own servers across the globe

Google says that “these web performance best practices will improve speed of the web page by 25% -60%.”It informs its users that: “Now you don’t have to worry about concatenating CSS, compressing images, caching, gzipping resources or other web performance best practices.”

Presently, Google offers the page speed service free of charge to a limited set of webmasters. Later on, Google will charge for the service but it has been said that the pricing will be competitive.

Ben Johnson is Alliance Manager at Logoinn, a logo design company. He writes about the effect of design on marketing and brand identity and helps small businesses find design solutions for effective marketing.