In a recent rebranding campaign MTV has removed the tagline ‘Music Television’ from its logo. A move that was necessary, because MTV is not a music channel since a long time now. In fact it has become more of a reality television these days.
The redesign of MTV’s logo is significant in many ways. First of all, it is a little saddening for the generation that grew up watching Michael Jackson and Madonna videos on the channel. This move represents the end of an era and beginning of something new. The MTV logo affected the pop culture throughout the 80s and 90s. The logo has appeared in countless movies, television shows, even paintings. This logo was displayed when someone had to represent the youth of eighties and nineties. It was the icon of modernism, freedom, music and so much more joyful themes.
|Old MTV Logo||New MTV Logo|
But since last few years music was disappearing really fast from the network and the programming didn’t really meet the logo design concept. It is a network that broadcasts shows such as ’16 and pregnant’.
Some even blamed MTV to be a liberal propaganda tool. Conservative and republican media outlets responded in an outburst when MTV started trashing Sarah Palin. Later on some republican bloggers even called MTV liberal fascist. The new logo design would help MTV rebrand itself as a reality TV representing the popular culture of our times. However, many believe that MTV is already considered anything but a music channel.